a story of courage

starting in 1938


In 1938, Vannino Vannucci senior left his job as a trained horticultural worker to start his own business in Pistoia. In the following years he was joined by his son Moreno, whose vision of the company’s future led to decisions making it possible to reach this goal with great dedication and love for plants and horticulture. Vannino Vannucci Jr. is now successfully running the family business with the spirit of initiative that today’s global economy demands,
placing his bets on an even greener future.

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Moreno e Franca
Visions of the future for a generation
whose vocation is tinged in green

Moreno Vannucci, Vannino Senior’s son and the father of Vannino, played the most important part in driving the expansion of the business. A careful observer and an ambitious achiever. He was never daunted by the challenges presented by the market, identifying potential openings with enthusiasm and a proactive approach. He showed by example that you have to stay ahead in this line of work: deciding which species will be needed most and will be most popular in 5, 10 or 15 years from now; identifying which mechanisms and procedures will support and accelerate work processes, laying the foundations for these changes without delay.

He shared it all with his wife and companion: Franca, the woman who supported, inspired and motivated him; who gave him
a wonderful family, perhaps the most important thing in life.

Moreno Vannucci was responsible for expanding and modernising the nurseries, creating a sales team to work with export customers, and putting a huge focus on public relations that attracted major customers and many personalities to the company and have made it known around the world.

a history spanning more than 80 years


Vannucci Piante in numbers

 250 hectares grown in open ground – 310 hectares of container-grown plants – 52 hectares of indoor nurseries – 12 hectares of fruit trees nurseries

we work in   0   continents
we export to over  0   countries around the world
0   hectares of nurseries
more than   0   900 partners ( including 300 employees )
founded in  0
more than   0   plant varieties
0   nursery park
  0   campus

Vannucci Piante Worldwide

green partners for projects of prestige

We are a modern and dynamic business in the nursery industry. A strategic meeting place for movements, information and the latest trends.

Our role in projects ranges from supplier to mentor; consultant to intermediary, and a true and proper partner.

The volumes, quality and variety of our products, together with the efficiency of our logistics, make us the ideal candidate for large projects on a global scale.

Our projects around the world

_ Expo milano
_ Shanghai Disneyland
_ Sochi Olympic Games
_ Baku Port
_ London Olympic Games
_ Dubai Life Style City
_ Expo Shanghai
_ Torino Olympic Game
_ Athens Olympic Games
_ FerrariLand Vila-seca
_ EuroDisney Paris
_ Baku Stadium

We are the suppliers for the creation and maintenance of royal gardens like :

_ the Buckingham Palace Gardens, London
_ the King of Jordan’s London Royal Court in Amman

Beauty Addicted

Our plants provide the focus in many fabulous projects

When we meet landscape designers, we take time to find out about each other and swap ideas. We provide a palette that they can use as well as an ”engine” to help them, support them,
and inspire them. Some people say beauty will save the world.
We are working on achieving that, day after day.

can beauty save the world?

If you are looking for a quick answer to a common question, you can first consult our FAQs

If you don’t find what you are looking for, please contact us and we will be happy to help you

No, we are a nursery for outdoor ornamental plants for professionals.

You can send your request directly to the local agent by consulting the contact page or write to

No, but we can give you a quote with external carriers.

You can send us an email with your telephone number, the number, type and size of the plants you intend to offer, attach photos of the plants and tell us where they are located.

The catalogue is reserved for operators in the sector. If you work in the sector, write to and specify your name, company and address.

if you are a professional :To visit the company, you need to send a request for an appointment by writing to indicating the reason for the visit and, where appropriate, attaching the list of plants that you want to view, or by calling +39 (0)573-79701. Your request will be forwarded to those in charge and they will contact you as soon as possible.

If you are not a professional : send an email to and we will contact you as soon as possible.

If you are a school : if you want to visit the Pistoia nursery park write to, if, on the other hand, you also want to see the production and logistics write to marketing@vannuccipiante.i

We are open on Saturday morning by appointment only

CVs can be sent to the email address


on vannucci piante website

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